相信大家很多人都有这样的体验：拍照五分钟，修图两小时，甚至很多年轻人出去玩都已经形成了流水线似的单一流程：拍照–P图–（熟练地屏蔽家长等）–发朋友圈–等待点赞和评论区赞美。人们如此在意自己动态的点赞数，点赞多会有满足感，然而当点赞寥寥无几时，人们就会因为十分在意别人的看法而产生失落感……不知什么时候起，人们开始将朋友圈点赞数变成衡量自己是否收欢迎的标准。
近期，拥有全球10亿用户的知名社交软件ni’hai似乎意识到了点赞功能给用户们带来的无形的竞争压力。Instagram宣布要取消点赞功能，已经在澳洲、加拿大、澳大利亚、新西兰、爱尔兰、意大利、巴西和日本率先推行“隐藏点赞”功能。此举将给社交媒体改革带来巨大影响。
Instagram宣布要取消点赞功能
“Right now, we’re testing making like counts private, so you’ll be able to see how many people liked a given photo of yours or a video of yours, but no one else will,” Adam Mosseri, the head of Instagram announced.
Instagram负责人亚当·莫塞里宣布，“目前，我们正在测试让点赞数隐私化，你可以看到有多少人喜欢你的某张照片或视频，但其他人看不到。”
“It’s about young people,” Mosseri said. “The idea is to try to ‘depressurize’ Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them.”
“其实都是有关年轻人的，”莫塞里说。“我们的想法是试图‘压低’Instagram的影响力，减少竞争，让年轻人能腾出更多的精力去陪伴他们喜欢的人，去做喜欢的事。”
(账号持有者视角)
(粉丝视角)
Instagram网红对此褒贬不一
The purpose of this move is to eliminate the pressure of praise on INS users, and also to respond to social media and mental health problems caused by it.
此举的目的是消除点赞量给Ins用户带来的压力，也是对社交媒体及其所引起的心理健康问题的回应。
However, there are different opinions on this. Many said it would prevent them from expanding their personal influence and business, while some of the more well-known online celebrities welcomed the move.
不过，Ins网红对此则是褒贬不一。不少人说这会阻碍他们扩大个人影响力和业务，而一些更知名的网红则对此举表示欢迎。
Instagram网红金·卡戴珊·韦斯特首先发言，
认为此举对人们的心理健康有益。
Kardashian-West revealed she thinks the step will improve mental health.’As far as mental health…I think taking the likes away and taking that aspect away from [Instagram] would be really beneficial for people,’ she said.
卡戴珊-韦斯特透露，她认为这一举措将改善人们的心理健康。她说：“就心理健康而言，我认为取消点赞对人们来说真的是有益的。”
‘I know the Instagram team has been having a bunch of conversations with people to get everyone’s take on that and they’re taking it really seriously, and that makes me happy.’
“我知道Instagram团队一直在与大家进行一系列的对话，以便了解所有人的看法，他们对待这件事非常认真，这让我很高兴。”
而妮琪·米娜（Nicki Minaj）则发誓不再使用这个平台。
她说，删除“赞”剥夺了独立艺术家展示自己作品受到粉丝欢迎程度的权力。
此举或对防止“假数据运营商”有益
As soon as the news came out, many Internet bloggers expressed anger and could not accept it. For some full-time Ig bloggers, canceling the likes feature reduces their income.To a certain extent. The number of likes has become another form of currency.
这个消息一传出，不少网红博主表示愤怒、不能接受，对于一些全职IG博主来说，取消点赞功能使他们收入减少。从某种程度上来说。点赞数量已经成为了另一种形式的货币。
Many stars make fake data for a large number of “likes”. According to the survey conducted by ICMP on some stars on instagram, Kylie Jenner has 50 million zombie fans on Twitter and instagram.
很多明星都会为了数量可观的「点赞」而做假数据，根据之前英国的调研机构ICMP对 Instagram 上的一些明星进行的调查，Kylie Jenner在推特和Instagram上共有五千万的僵尸粉。
Kim Kardashian’s Zombie fans are more exaggerated, reaching 87 million.
Kim Kardashian的僵尸粉更是夸张达到了八千七百万。
According to the Research Report of fashion website BOF, there are a lot of online celebrities on instagram who cheat brands in this way, resulting in a loss of up to $1.3 billion each year for brand and advertisers in these false advertisements, and the number is still growing, completely uncontrollable.
根据时尚网站BoF的研究报告，由于现在Instagram上有很多网红都以这样的方式去欺骗品牌，导致了每一年品牌方和广告商在这些虚假广告上的损失高达13亿美元，而且这个数字还在不断增长中，完全无法控制。
And the most important part of the operation of netred is to buy fake interaction. Now instagram decides to cancel the praise of external display, which can effectively prevent the operation of “fake data operators” and solve the problem from the root.
而这些网红的运营最重要的一环就是购买虚假互动，如今Instagram决定这样取消对外展示点赞可以有效防止“假数据运营商”的运营，做到从根源解决这件事情。
流量时代的泡沫正在一点点被挤出来，
冷静和阵痛之后，
或许更多更好的内容才有机会被发现。
社交平台取消点赞，
你的看法是什么？你还会开心的在Instagram上网上冲浪吗？
原文链接：http://www.wzcl.net/social/youtube/9283.html，转载请注明出处~~~
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